With an exciting folder full of all the images from your brand photography shoot, you can’t wait to start using them. This post gives you some ideas how to use your brand photos.
Whether the photos are lifestyle portraits, behind the scenes action, beautiful flat-lays of your work, your own stock imagery or in your working environment, you have images ready to go that will connect, energise and bring more personality into your business.

So how to use your brand photos?
Plan before the photoshoot
It’s starts at the planning stage of the photoshoot, considering how and where you would like to use them. The main reason is that different uses will have different photography needs – vertical & horizontal images, clear negative space, social platforms and website headers, sizing all come into play.
Here’s a list of the key places to use your brand photos to work for you, growing your business in the process. If you have not had your brand photography shoot yet then this checklist guide will hopefully give you ideas and inspiration on what kind of images you might like to have.
How to use your brand photos checklist
(Download this full list at the bottom of the post for your planning session)
Website
- Header
- Home Page
- About Me Page
- Background images
- Website Shop
- Blog
- Bio
- Posts
- Stories, Highlights
- Shop, Sale Events
- Sponsored Ads
- Profile Pictures
- Facebook Header
- Banners
- Group Pages
- Sponsored Ads
More Digital Marketing
- Google Business
- LinkedIn/ Twitter
- Other Social Media Platforms
- At the ready for PR opportunities
Email Marketing
- Headers
- Signature
- Newsletters
- Downloadables
- Announcements
Course Materials / Interviews
- Course launch & Marketing
- Slides for Workshops
- Talks & speaking events
- Your Membership
- Sales Page for courses
Printed Materials
- Business cards. postcards, leaflets, booklets, welcome kits
- Magazine Features
- Stall holder banners
- Invites, cards & stickers
- Stationery
Shop
- Online shop
- Retail stockists at point of sale
- Collateral Items: business cards & loyalty cards
- Catalogue, Look-books
- Stationery
Here’s a downloadable checklist, perfect for printing and talking over with your photographer when you are planning your shoot.





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